In today’s fast-moving world of digital marketing, job titles can sometimes feel a little vague or confusing. You may have come across one such title: Digital Marketing Account Manager. But you might be wondering — what does a digital marketing account manager do exactly, especially when it comes to writing that perfect resume?
Whether you’re a job seeker trying to land your next opportunity or a hiring manager looking to define the role, this article breaks it down in clear, everyday language.
We’ll walk through the responsibilities, required skills, day-to-day activities, and how to present this job effectively on a resume. Let’s dive in.
First Things First: What Does a Digital Marketing Account Manager Do?
Let’s answer the main question head-on: what does a digital marketing account manager do?
At the core, a digital marketing account manager is the bridge between a company (or agency) and its clients. They manage marketing campaigns, ensure deliverables are met on time, and help achieve the client’s goals — whether that’s more leads, better engagement, or increased sales.
But it’s not just about marketing knowledge — it’s also about relationship management, project coordination, strategy building, and strong communication.
Imagine a restaurant manager who ensures the kitchen, servers, and customers are all in sync. Similarly, an account manager ensures the creative team, ad specialists, analytics folks, and the client are all working toward the same goals.
A Real-Life Story: Meet Tara
To help paint the picture, let’s talk about Tara. She works at a mid-sized digital marketing agency and handles three client accounts.
Every day, she checks ad campaign results on Facebook and Google, reviews performance metrics, hops on calls with clients, and updates her internal team. She spends her day solving problems, giving feedback, and making sure campaigns align with each client’s business goals.
In short — Tara is the glue that holds everything together.
This is a great example of what does a digital marketing account manager do in the real world.
Primary Responsibilities
The job involves wearing multiple hats. Here’s a breakdown of typical duties.
1. Client Communication
Digital account managers are the main point of contact. They talk to clients regularly, understand their goals, and provide updates. This might include weekly reports or monthly strategy meetings.
2. Campaign Planning
They often help shape marketing plans — deciding what kind of ads to run, where to run them, and what content should look like.
3. Project Coordination
Account managers make sure timelines are met. They coordinate between the client and different departments (like design, content, and paid media).
4. Data Reporting
They pull performance data from platforms like Google Analytics or Meta Business Suite and translate it into actionable insights.
5. Strategy Updates
Digital marketing is always evolving. An account manager constantly reviews what’s working, what’s not, and recommends changes.
Key Skills Needed
So, what does a digital marketing account manager do that makes them stand out? Here are the top skills required:
- Strong Communication: Explaining digital performance in a way clients understand is essential.
- Organizational Skills: Managing multiple campaigns and deadlines takes serious coordination.
- Analytical Thinking: Data is king. Being able to read campaign stats and know what to do next is critical.
- Marketing Knowledge: Understanding SEO, PPC, email marketing, social media ads, and more is a must.
- Customer Focus: Keeping clients happy is part of the job description.
Soft skills also matter. You need patience, adaptability, and the ability to stay calm when things go sideways.
Step-by-Step: A Day in the Life
Here’s a simple breakdown of what a typical day might look like for someone in this role:
Step 1: Morning Check-In
First thing in the morning, they log into marketing dashboards to check the performance of ad campaigns and social media metrics.
Step 2: Client Emails & Calls
Next, it’s time to answer emails and attend scheduled calls. Clients often want updates or need clarification on certain results.
Step 3: Team Collaboration
Account managers then meet with internal teams — maybe the designers or the ad buyers — to coordinate tasks.
Step 4: Reporting & Strategy
Time is set aside to build client reports or make strategic adjustments. This could include pausing underperforming ads or suggesting new content topics.
Step 5: End-of-Day Planning
Before wrapping up, they review priorities, update task boards, and prepare for tomorrow’s challenges.
That’s a simplified version, but it gives a pretty clear idea of what does a digital marketing account manager do each day.
How to Showcase This Role on a Resume
Now let’s shift gears. If you’ve worked in this position before, how do you show it off on your resume?
Here are some tips to help you stand out:
1. Use a Clear Title
Even if your company used a creative title like “Client Success Guru,” label it clearly as “Digital Marketing Account Manager” so hiring managers instantly understand.
2. List Responsibilities with Action Verbs
Use strong verbs to describe what you did:
- Managed cross-functional marketing campaigns across SEO, paid media, and email
- Communicated client KPIs and goals to internal teams
- Produced monthly analytics reports using Google Analytics and Looker Studio
3. Highlight Achievements
Metrics speak volumes. Quantify your wins:
- Increased client ROI by 30% within 3 months
- Managed $500,000 in paid advertising budget
- Improved client retention rate by 15%
4. Include Tools & Platforms
Mention specific platforms:
- Facebook Ads
- Google Ads
- HubSpot
- Trello
- Slack
This makes your experience more relatable and real.
What to Include in the Skills Section
If you want to improve your resume and answer what does a digital marketing account manager do, your skills section should include:
- Digital campaign management
- Client relationship building
- KPI tracking and analysis
- Budget planning
- CRM software (HubSpot, Salesforce)
- Google Analytics
- SEO basics
- PPC campaign optimization
These keywords also help with applicant tracking systems (ATS), which filter resumes before a human sees them.
How This Role Fits into a Bigger Team
Account managers don’t work in isolation. They collaborate with:
- Paid Media Specialists: To run and manage ad campaigns
- Content Creators: To ensure messaging aligns with brand voice
- Designers: To build eye-catching visuals for ads and social
- SEO Experts: To help improve organic visibility
- Marketing Directors: To align with the company’s larger goals
Think of the account manager as a quarterback — they call the plays and make sure the entire team moves in sync.
Career Growth Opportunities
So now that we’ve explored what does a digital marketing account manager do, where can this role lead?
Here are some next-level positions:
- Senior Account Manager
- Digital Marketing Strategist
- Marketing Director
- Client Services Director
- Vice President of Marketing
It’s a great role for learning how all the parts of marketing fit together. Many account managers eventually go on to lead full marketing departments or start their own consulting businesses.
Challenges You Might Face
No job is perfect. Here are a few common challenges:
- Tight Deadlines: Clients often want fast turnarounds.
- Changing Client Expectations: What they wanted last week might be different today.
- Data Overload: Sorting through all the analytics can be overwhelming.
- Team Miscommunication: If something falls through the cracks, the account manager is usually first to hear about it.
But with good systems in place and strong communication, these hurdles can be overcome.
Recap: What Does a Digital Marketing Account Manager Do
Let’s summarize everything we’ve learned.
- What does a digital marketing account manager do? They manage client relationships, plan and oversee campaigns, analyze performance data, and ensure goals are met.
- They serve as a central hub between clients and marketing teams.
- On a resume, highlight results, platforms used, and clear metrics.
- It’s a role that demands both creativity and analytical thinking.
If you’re organized, love marketing, and enjoy working with people, this could be your dream role.
Final Thoughts
We started this article by asking: what does a digital marketing account manager do?
Now, you’ve seen that this role goes far beyond basic digital tasks. It blends client communication, strategic planning, campaign execution, and data analysis — all into one dynamic job. It’s a position that requires both a creative mindset and analytical thinking, with a strong emphasis on relationship-building.
More importantly, if you’re aiming to land this role or grow within it, showcasing your skills clearly on your resume is key. From highlighting campaign results to demonstrating your ability to lead cross-functional teams, how you present your experience can set you apart from the competition.
So, whether you’re updating your resume or stepping into this field for the first time, remember: answering what does a digital marketing account manager do isn’t just about knowing the duties — it’s about showing how you can do them well.
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